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Evaluating Your Marketing Spend: Is It Delivering Enough ROI?

June 16, 2025 / by Dave Burnett

Evaluating Your Marketing Spend: Is It Delivering Enough ROI? By Dave Burnett, Online Marketing Expert at AOK Marketing • Last updated: June 16, 2025 Key takeaways for evaluating marketing ROI Understand Customer Acquisition Cost (CAC) – total cost to win a customer. Calculate Lifetime Gross Profit (LTGP) – profit...

Generating Quality B2B Leads Through Strategic Content Marketing

May 31, 2024 / by Khalid Essam

In today’s competitive business landscape, generating high-quality Business-to-Business (B2B) leads is more critical than ever. Companies are increasingly turning to content marketing as a strategic approach to attract, engage, and convert prospects. Strategic content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a...

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