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Learn what marketing metrics clients expect and how to track CAC, ROAS, and more using Looker Studio. Real case studies included.

Top Marketing Metrics Clients Want (And How to Track Them)

May 19, 2025 / by Dave Burnett

Most agencies still lead with vanity metrics—clicks, impressions, reach. But seasoned clients aren’t impressed by traffic spikes if they don’t lead to real results. What they truly care about is this: How much did it cost to get a customer? Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS),...

Learn how to make an effective ad step by step with this comprehensive guide. From identifying your target audience to crafting compelling visuals and copy, discover the key strategies to create ads that drive results.

Creating Powerful Ads: A Step-by-Step Guide

September 16, 2024 / by Khalid Essam

Creating an effective ad can be a powerful tool to capture your audience’s attention, promote your brand, and drive conversions. Whether it’s for social media, search engines, or traditional media, the process of making an ad requires thoughtful planning and execution. In this guide, we’ll break down the process...

Measuring PPC Success: The Metrics That Count

June 29, 2024 / by Khalid Essam

Pay-Per-Click (PPC) advertising remains a crucial tool for businesses looking to drive targeted traffic and conversions. However, with the vast amount of data available, it can be challenging to determine which metrics truly matter when measuring the success of your PPC campaigns. This article will delve into the key...