SUBSCRIBE TO OUR BLOG

Mastering the Art of Marketing: When to Use PR vs. Paid Ads

April 2, 2025 / by Marketing Team

Effective marketing strategies are crucial for any business looking to enhance visibility and drive sales. Public relations (PR) and paid advertising are two foundational strategies in the marketer’s toolkit, each serving distinct purposes in the broader marketing strategy. Dave Burnett, a seasoned marketing expert and founder of aokmarketing.com, promotionalproducts.com,...

Categories

Lead Generation

PPC - Pay Per Click Marketing

find out more about our services

RECENT POSTS

Learn how to use free audits to land high-value clients. Discover the 3 steps to land a client starting with a simple assessment.

How to Win More Clients With Free Audits

May 2, 2025

Digital Marketing Strategies Can Help You Close More Deals

April 25, 2025

Discover why more marketing won’t fix a bad offer—and learn the 5 smart steps to validate product-market fit before scaling your campaigns.

Why Great Marketing Can’t Save a Weak Offer (And What to Do Instead)

April 23, 2025

How to Run Google Ads That Convert?

April 21, 2025

What Is User-Generated Content? A Complete Guide for 2025

April 17, 2025

img:is([sizes="auto" i]){contain-intrinsic-size:3000px 1500px;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.wp_post_author_widget .wp-post-author-meta .awpa-display-name > a:hover,body .wp-post-author-wrap .awpa-display-name > a:hover{color:#af0000;}.wp-post-author-meta .wp-post-author-meta-more-posts a.awpa-more-posts:hover,.awpa-review-field .right-star .awpa-rating-button:not(:disabled):hover{color:#af0000;border-color:#af0000;}@media screen and (max-width:8000px){#responsive-menu-container.push-left{transform:translateX(-100%);-ms-transform:translateX(-100%);-webkit-transform:translateX(-100%);-moz-transform:translateX(-100%);}.responsive-menu-open #responsive-menu-container.push-left,.responsive-menu-open #responsive-menu-container.slide-left{transform:translateX(0);-ms-transform:translateX(0);-webkit-transform:translateX(0);-moz-transform:translateX(0);}#responsive-menu-container.push-top,#responsive-menu-container.slide-top{transform:translateY(-100%);-ms-transform:translateY(-100%);-webkit-transform:translateY(-100%);-moz-transform:translateY(-100%);}.responsive-menu-open #responsive-menu-container.push-top,.responsive-menu-open #responsive-menu-container.slide-top{transform:translateY(0);-ms-transform:translateY(0);-webkit-transform:translateY(0);-moz-transform:translateY(0);}#responsive-menu-container.push-right,#responsive-menu-container.slide-right{transform:translateX(100%);-ms-transform:translateX(100%);-webkit-transform:translateX(100%);-moz-transform:translateX(100%);}.responsive-menu-open #responsive-menu-container.push-right,.responsive-menu-open #responsive-menu-container.slide-right{transform:translateX(0);-ms-transform:translateX(0);-webkit-transform:translateX(0);-moz-transform:translateX(0);}#responsive-menu-container.push-bottom,#responsive-menu-container.slide-bottom{transform:translateY(100%);-ms-transform:translateY(100%);-webkit-transform:translateY(100%);-moz-transform:translateY(100%);}.responsive-menu-open #responsive-menu-container.push-bottom,.responsive-menu-open #responsive-menu-container.slide-bottom{transform:translateY(0);-ms-transform:translateY(0);-webkit-transform:translateY(0);-moz-transform:translateY(0);}#responsive-menu-container #responsive-menu-title{padding:25px 5%;}#responsive-menu-container #responsive-menu ul{width:100%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu{display:none;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu.responsive-menu-submenu-open{display:block;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-1 a.responsive-menu-item-link{padding-left:10%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-2 a.responsive-menu-item-link{padding-left:15%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-3 a.responsive-menu-item-link{padding-left:20%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-4 a.responsive-menu-item-link{padding-left:25%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-5 a.responsive-menu-item-link{padding-left:30%;}#responsive-menu-container .responsive-menu-submenu li.responsive-menu-item a{padding:0 5%;}#responsive-menu-container li.responsive-menu-item a .fa{margin-right:15px;}#responsive-menu-container li.responsive-menu-item a .responsive-menu-subarrow{position:absolute;top:0;bottom:0;text-align:center;overflow:hidden;}#responsive-menu-container li.responsive-menu-item a .responsive-menu-subarrow .fa{margin-right:0;}button#responsive-menu-button .responsive-menu-button-icon-inactive{display:none;}button#responsive-menu-button img{max-width:100%;}.responsive-menu-label{display:inline-block;font-weight:600;margin:0 5px;vertical-align:middle;}.responsive-menu-label .responsive-menu-button-text-open{display:none;}.responsive-menu-label.responsive-menu-label-top,.responsive-menu-label.responsive-menu-label-bottom{display:block;margin:0 auto;}button#responsive-menu-button{cursor:pointer;transition-property:opacity,filter;transition-duration:.15s;transition-timing-function:linear;}.responsive-menu-inner,.responsive-menu-inner::before,.responsive-menu-inner::after{transition-property:transform;transition-duration:.15s;transition-timing-function:ease;}.responsive-menu-open .responsive-menu-inner,.responsive-menu-open .responsive-menu-inner::before,.responsive-menu-open .responsive-menu-inner::after{background-color:#fff;}button#responsive-menu-button:hover .responsive-menu-inner,button#responsive-menu-button:hover .responsive-menu-inner::before,button#responsive-menu-button:hover .responsive-menu-inner::after,button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner,button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner::before,button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner::after,button#responsive-menu-button:focus .responsive-menu-inner,button#responsive-menu-button:focus .responsive-menu-inner::before,button#responsive-menu-button:focus .responsive-menu-inner::after,button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner,button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner::before,button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner::after{background-color:#fff;}.responsive-menu-boring .responsive-menu-inner,.responsive-menu-boring .responsive-menu-inner::before,.responsive-menu-boring .responsive-menu-inner::after{transition-property:none;}.responsive-menu-boring.is-active .responsive-menu-inner{transform:rotate(45deg);}.responsive-menu-boring.is-active .responsive-menu-inner::before{top:0;opacity:0;}.responsive-menu-boring.is-active .responsive-menu-inner::after{bottom:0;transform:rotate(-90deg);}.responsive-menu-open button#responsive-menu-button{background:#000;}.responsive-menu-open button#responsive-menu-button:hover,.responsive-menu-open button#responsive-menu-button:focus,button#responsive-menu-button:hover,button#responsive-menu-button:focus{background:#000;}.responsive-menu-open button#responsive-menu-button .responsive-menu-box{color:#fff;}.responsive-menu-label{color:#fff;font-size:14px;line-height:13px;}button#responsive-menu-button{transition:transform .5s,background-color .5s;}#responsive-menu-container{transition:transform .5s;}#responsive-menu-container .responsive-menu-item-link,#responsive-menu-container #responsive-menu-title,#responsive-menu-container .responsive-menu-subarrow{transition:background-color .5s,border-color .5s,color .5s;}#responsive-menu-container #responsive-menu-title{background-color:#212121;color:#fff;font-size:13px;text-align:left;}#responsive-menu-container #responsive-menu-title a{color:#fff;font-size:13px;text-decoration:none;}#responsive-menu-container #responsive-menu-title a:hover{color:#fff;}#responsive-menu-container #responsive-menu-title:hover{background-color:#212121;color:#fff;}#responsive-menu-container #responsive-menu-title:hover a{color:#fff;}#responsive-menu-container #responsive-menu-title #responsive-menu-title-image{display:inline-block;vertical-align:middle;max-width:100%;margin-bottom:15px;}#responsive-menu-container #responsive-menu-title #responsive-menu-title-image img{max-width:100%;}#responsive-menu-container #responsive-menu > li.responsive-menu-item:first-child > a{border-top:1px solid #212121;}#responsive-menu-container #responsive-menu li.responsive-menu-item a:hover{color:#fff;background-color:#3f3f3f;border-color:#212121;}#responsive-menu-container #responsive-menu li.responsive-menu-item a:hover .responsive-menu-subarrow{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu li.responsive-menu-item a:hover .responsive-menu-subarrow.responsive-menu-subarrow-active{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow{right:0;height:40px;line-height:40px;width:40px;color:#fff;border-left:1px solid #212121;background-color:#212121;}#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active{color:#fff;border-color:#212121;background-color:#212121;}#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active:hover{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow:hover{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu li.responsive-menu-current-item > .responsive-menu-item-link{background-color:#212121;color:#fff;border-color:#212121;}#responsive-menu-container #responsive-menu li.responsive-menu-current-item > .responsive-menu-item-link:hover{background-color:#3f3f3f;color:#fff;border-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item .responsive-menu-item-link{font-size:13px;text-align:left;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a{height:40px;line-height:40px;border-bottom:1px solid #212121;color:#fff;background-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a:hover{color:#fff;background-color:#3f3f3f;border-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a:hover .responsive-menu-subarrow{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a:hover .responsive-menu-subarrow.responsive-menu-subarrow-active{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow{left:unset;right:0;height:40px;line-height:40px;width:40px;color:#fff;border-left:1px solid #212121 !important;border-right:unset !important;background-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active{color:#fff;border-color:#212121;background-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active:hover{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow:hover{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-current-item > .responsive-menu-item-link{background-color:#212121;color:#fff;border-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-current-item > .responsive-menu-item-link:hover{background-color:#3f3f3f;color:#fff;border-color:#3f3f3f;}}.blogtmplate{font-size:28px;margin-top:10px;}#blog-content-left ul li{list-style:disc;}#footer-newsletter{padding:20px 0;}.elementor-kit-11106 .elementor-widget-theme-post-content a{color:var(--e-global-color-primary);text-decoration:underline;}.elementor-heading-title{padding:0;margin:0;line-height:1;}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit;}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px;}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px;}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px;}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px;}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px;}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff;}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent;}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px;}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em;}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px;}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block;}