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Remarketing Cheat Sheet

January 15, 2016 / by Dave Burnett

The days of salesmen going door to door to sell products are long gone. Some say an in-person human presence is now necessary only in the account management capacity where any problems that may occur are solved or specific follow-ups are required to meet the requirements of specific clients....

Google Ad Specifications – Plus Facebook, LinkedIn and more

January 13, 2016 / by Dave Burnett

Online advertising is a crucial part of branding strategies. Social media platforms have made it possible for businesses to reach millions of potential customers with a few clicks and minimal hassle. Major advertising campaigns can be easily set up on these platforms but before your business can automate the...

Bing vs Google AdWords

January 11, 2016 / by Khalid Essam

Bing Ads and Google AdWords boast almost comparable functionalities. Ad campaigns, keywords and ad group ideas are organized in a similar manner. Both networks organize keywords along related ads in order to boost click through rate. The use of negative keywords to prevent displaying ads for unrelated searches is...

Certified Google AdWords Specialist – What Does That Mean

January 6, 2016 / by Dave Burnett

With the introduction of search engines like Google, Yahoo!, Bing, Ask etc. and the development of search engine optimisation (SEO) of websites and content, there has been an intensifying demand of specialists who are adept at everything SEO. Companies, whether large corporations or brick and mortar businesses, need an...

Alternatives to AdWords

January 4, 2016 / by Dave Burnett

Google AdWords is perhaps the most dominant player in the pay per click market and the largest ad network available today. It offers a tremendous and extensive audience to advertisers and marketers alike. Since Google is the largest search engine, it makes sense that AdWords is the most sought...