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A Beginner’s Guide to Facebook Advertising

September 12, 2016 / by Dave Burnett

Facebook, undeniably the number one social networking channel on the internet today, offers some really powerful and innovative ways to show ads to your target audience. Facebook advertising has grown by leaps and bounds over the years and millions of companies are using this platform today. Through these ads,...

Beginners Guide To Google AdWords

August 1, 2016 / by Dave Burnett

Google AdWords is Google’s advertising service that allows you to advertise your website on a SERP. Since Google is one of the biggest search engine networks, it is understandable why one would want to use a paid service to rank well on it. Businesses tend to make $2 on...

SEO vs PPC: Which Should You Go for?

May 27, 2016 / by Dave Burnett

The Internet has become a major source for businesses and organizations to reach out to customers and generate revenue. Large or small, all businesses are quickly realizing the importance of online marketing, particularly search engine marketing (SEM). After all, according to a study conducted by Jupiter Research, 61% of...

Google Grants for Nonprofits: Eligibility, Requirements and Process

March 14, 2016 / by Dave Burnett

Part of the Google for Nonprofits program, Google Ad Grants is one of the many online advertising tools that cater to the unique needs of nonprofit organizations. Designed by the IT mogul, this initiative empowers nonprofit companies through a $10,000 monthly grant which they should use to fund their...

Google Ad Grants – 10 Ways Non-Profit Organizations Can Benefit from $10,000 per Month

March 4, 2016 / by Khalid Essam

Nonprofit organizations are inherently different from your regular businesses as the latter operate solely based on the principle of earning profits while the former do not concern themselves with individual financial gain. Instead, they are corporations that operate entirely for the welfare of the community and to further their...