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How to Run Google Ads That Convert?

April 21, 2025 / by Dave Burnett

Google Ads can be a powerful tool if used correctly– but how is it quietly draining your ad budget? I’ve seen it happen too often. Businesses invest hours designing a high-converting landing page. They finally launch their Google Ads campaign, watch the traffic roll in—and then, silence. No conversions....

PPC vs. SEM: Key Differences and How to Leverage Both for Your Marketing Strategy

June 27, 2024 / by Jana Legaspi

In the digital marketing realm, two acronyms frequently come up: PPC and SEM. Understanding these terms and their distinctions is crucial for any marketer aiming to optimize their online presence and ROI. In this article, we’ll delve into what PPC and SEM are, highlight their key differences, and explore...