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Managing a brand’s social media presence can feel overwhelming. Whether you’re a small business owner, content creator, or a digital marketing professional, consistently posting across various platforms can be a daunting task. That’s where social media scheduling tools come in handy. By automating the posting process, they allow you...
As the digital landscape continues to evolve, businesses must stay ahead by strategically positioning their brands on the most relevant social media platforms. With new features, algorithm changes, and rising trends, selecting the right platform can make or break your online presence. For the rest of 2024, choosing the...
With over 450 million active users, Pinterest has become one of the most influential social media platforms for individuals and brands looking to showcase their content to an engaged audience. Known for its visually driven interface, Pinterest acts as a powerful discovery engine, where users go to find inspiration,...
Having a strong and consistent social media presence is vital for online marketers in both the present and future. In fact, the share of marketing budgets spent on social media will double from 11% in 2015 to 24% by 2020 according to the CaMO Survey. However, with so many...
You’ve probably seen dozens of articles, claiming to explain what makes content go viral. But those claims are rarely baked up by data. We analyzed millions of content pieces over the past recent months and got a pretty good idea of what made them popular. Which formats were more...