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Secrets of a Killer Blog Post: Images

October 6, 2014 / by Jana Legaspi

Images can make a blog post more attractive, easier to read, and more memorable. A strong image can pull readers into the topic before they read the first sentence. A weak image, poor placement, or slow-loading visual can have the opposite effect and make visitors leave the page quickly....

How to Create the Perfect Social Media Post for Every Platform

April 28, 2014 / by Jana Legaspi

Creating the perfect social media post is no longer as simple as writing one caption and publishing it across every account. Each platform has its own audience expectations, content formats, discovery systems and reasons for keeping people engaged. A post that feels natural on LinkedIn may appear too formal...