If your marketing campaigns seem to succeed some months and fall flat in others, the problem may not be your funnel—it may be your calendar. One question I hear regularly is this: “How much does seasonality affect lead generation for my type of business?” The short answer? Significantly. But...
Google AdWords is perhaps the most dominant player in the pay per click market and the largest ad network available today. It offers a tremendous and extensive audience to advertisers and marketers alike. Since Google is the largest search engine, it makes sense that AdWords is the most sought...