SUBSCRIBE TO OUR BLOG


AI Overviews Ads: Google’s Latest Move to Monetize Search

May 29, 2024 / by Jana Legaspi

In the ever-evolving world of search and online advertising, Google is once again shaking up the landscape with the introduction of AI-powered overview ads, also known as “AI overviews.” This move represents a significant shift in the company’s search monetization strategy, potentially reshaping the dynamic between organic search results...

Discover how the latest Google core update impacts website rankings and learn effective strategies to recover from traffic loss.

Google Tests Ad Copy Variations for Enhanced Performance: Inside the Latest Advertising Updates

May 8, 2024 / by Marketing Team

In the fast-paced world of online advertising, staying ahead of the curve is not just a matter of choice but of necessity. Google, as a leading digital advertising platform, continually updates and refines its services to offer advertisers the best tools for reaching their audiences effectively. One of the...

Marketplace Advertising Made Easy: Google Performance Max for the Website-Less

May 2, 2024 / by Dave Burnett

In the vast and ever-evolving digital landscape, businesses without a dedicated website often find themselves at a disadvantage when it comes to online advertising. Traditional advertising platforms have primarily catered to businesses with robust online presences, leaving those without websites feeling left behind. However, with the introduction of Google...

Why Google Ads Support Quality Has Declined: Comprehensive Insight from the Source

April 2, 2024 / by Marketing Team

The evolution of Google Ads (formerly known as Google AdWords) over the past two decades has been nothing short of remarkable. From a simple text-based advertising system to a multifaceted digital marketing platform, Google Ads has become a critical tool for businesses seeking online visibility. However, alongside its growth...

Google Ads Update: Inactive Ad Groups to Be Auto-Paused for Better Campaign Management

March 27, 2024 / by Marketing Team

Google Ads is an ever-evolving platform with regular updates and tweaks aimed at enhancing user experience and the effectiveness of advertising campaigns. In keeping with this dynamic nature, Google has introduced another significant update that’s set to change the way advertisers manage their campaigns. Specifically, Google will now auto-pause...