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An image of the ChatGPT interface showing a response to how to get found in AI search

How To Get Found In AI Search

January 7, 2026 / by Dave Burnett

The new “first page of Google” is a paragraph inside an AI response. And here’s the uncomfortable part: you can have the best product, the best service, and the best website… and still be invisible if AI can’t find, understand, and trust what you’re about. So let’s fix that....

The Starbucks Test: Structure Your Site for Three Kinds of Searches

November 30, 2025 / by Dave Burnett

Search engines don’t guess. They match queries to relevant content, and your website either helps—or it hides. If you want to dominate your niche online, you need to structure your site around how real people search. Enter: The Starbucks Test. It’s a simple but powerful SEO framework that reveals...

Boost local search rankings by optimizing your Google Business Profile, ensuring NAP consistency, and using local PPC ads.

How to Expand Your Local Search Footprint

August 8, 2025 / by Dave Burnett

How to Expand Your Local Search Footprint By Dave Burnett, Founder of AOKMarketing.com, PromotionalProducts.com; co‑founder of Achievers.com (acquired for $110 million in 2015). Last updated August 8, 2025. Quick Recap Claim and verify your Google Business Profile. Ensure consistency of your Name, Address, Phone across all directories. Add photos and complete every...

Local SEO for Small Businesses: A Complete Guide to Getting Found Online

March 19, 2025 / by Jana Legaspi

If you run a small business, getting found by local customers online is everything. Whether you’re a bakery, law firm, salon, or digital marketing agency, local visibility equals foot traffic, leads, and sales. That’s where local SEO comes in. In 2025, local search is more important than ever. According...

Multi-Location SEO: A Comprehensive Guide for Businesses

December 28, 2023 / by Dave Burnett

In an ever-evolving digital landscape, search engine optimization (SEO) stands as a beacon of visibility for businesses looking to attract and retain consumers. For enterprises with a presence in multiple locations, the stakes are even higher. Traditional SEO practices, though foundational, need to be finessed to cater to the...