Nano-influencers are changing the game in influencer marketing. Nowadays, brands are no longer just focused on large-scale celebrities or influencers with millions of followers. Instead, many are turning to smaller-tier influencers with fewer than 10,000 followers. These micro-level influencers may have a modest following, but their impact can be...
When launching an influencer marketing campaign, one of the most critical decisions brands must make is selecting the right type of influencer. Influencers come in different shapes and sizes, and each group brings unique advantages based on the brand’s goals and target audience. Understanding the distinctions between these types...