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With everyone’s focus is on the millennials and the obsession to reach them and connect with them, marketers and business executives have overlooked the emerging generation, Generation Z. Generation Z, also known as the Post-Millennials, the Internet-Generation, or the Google Generation, is the generation born after the millennials. Although...
To gain insight into how Millennials (18-33 years of age) view brands and their thoughts on brand loyalty, Adroit Digital conducted a study to ask Millennials how they think about brands compared to how their parents think about them, and how brands can gain their future loyalty. Some key...