SUBSCRIBE TO OUR BLOG


How Mega-Influencers Can Transform Your Brand’s Reach

October 10, 2024 / by Dave Burnett

With so many marketing and PR tactics to choose from, brands are increasingly relying on influencer marketing to amplify their message and connect with audiences. Among the various types of influencers, mega-influencers stand out for their massive follower counts and ability to generate widespread visibility. But who exactly are...

Types of Influencers: Choosing the Right Fit for Your Campaign

October 5, 2024 / by Jana Legaspi

When launching an influencer marketing campaign, one of the most critical decisions brands must make is selecting the right type of influencer. Influencers come in different shapes and sizes, and each group brings unique advantages based on the brand’s goals and target audience. Understanding the distinctions between these types...