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32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
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250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
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By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 25, 2025 5 Steps to Make Your Ads Unstoppable (and Profitable) Want to know why some ads outperform others—using the same copy, same budget, and same targeting? It all comes down to one thing: brand awareness. A...
By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 24, 2025 What is total addressable market (TAM)? Key Takeaways: You need to know your total market size before scaling marketing spend. If your current market isn’t fully captured, expanding may reduce ROI. Total addressable market (TAM)...
3 Steps to Make Your Ads Budget Work Better By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 3, 2025 Key Takeaways Always Be Testing (ABT): Continually test ads, even during busy seasons, to gather actionable data. Apply the 70/20/10 Rule: Allocate 70% to proven campaigns,...
Evaluating Your Marketing Spend: Is It Delivering Enough ROI? By Dave Burnett, Online Marketing Expert at AOK Marketing • Last updated: June 16, 2025 Key takeaways for evaluating marketing ROI Understand Customer Acquisition Cost (CAC) – total cost to win a customer. Calculate Lifetime Gross Profit (LTGP) – profit...
Introduction: Return on Investment (ROI) is the ultimate bottom-line metric that asks, “For every dollar we put into our marketing, how many dollars do we get back?” In the end, the success of marketing isn’t just about clicks or leads – it’s about generating revenue and profit that exceed...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000