USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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Most agencies still lead with vanity metrics—clicks, impressions, reach. But seasoned clients aren’t impressed by traffic spikes if they don’t lead to real results. What they truly care about is this: How much did it cost to get a customer? Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS),...
Pay-Per-Click (PPC) advertising remains a crucial tool for businesses looking to drive targeted traffic and conversions. However, with the vast amount of data available, it can be challenging to determine which metrics truly matter when measuring the success of your PPC campaigns. This article will delve into the key...
In today’s dynamic and competitive business landscape, navigating the path to success requires a clear roadmap. This roadmap, your marketing strategy, guides your decisions, directs your resources, and propels your brand toward its aspirations. It’s not just about pushing products or services; it’s about understanding your audience, aligning with...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000