Will AI Ever Outthink a Marketer? The short answer: no—but it can make you think better. Hi there, if you don’t know who I am, my name is Dave Burnett, founder of AOKMarketing.com, PromotionalProducts.com, and co-founder of Achievers.com, which sold in 2015 for $110 million. I’m making this video...
Coca-Cola unveiled its latest holiday advertisement, a minute and 19 second commercial titled “Secret Santa,” created entirely using artificial intelligence (AI). This innovative approach aimed to modernize the brand’s traditional festive campaigns, which have been a staple since the 1990s. However, the AI-generated ad has sparked significant controversy and...
Artificial intelligence (AI) has fundamentally transformed the advertising landscape, enabling brands to reach audiences with unparalleled precision, efficiency, and creativity. From predicting consumer behavior to automating ad buying and creating personalized experiences, AI applications are reshaping the industry. Here, we’ll delve into the top types of AI applications in...
