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Has Coca-Cola’s 2024 AI Holiday Ad Killed the Spirit of Christmas?

November 25, 2024 / by Jana Legaspi

Coca-Cola unveiled its latest holiday advertisement, a minute and 19 second commercial titled “Secret Santa,” created entirely using artificial intelligence (AI). This innovative approach aimed to modernize the brand’s traditional festive campaigns, which have been a staple since the 1990s. However, the AI-generated ad has sparked significant controversy and...

Discover the top AI applications in advertising, from predictive analytics to personalization, programmatic ads, and customer engagement.

Types of AI Applications in Advertising

November 22, 2024 / by Marketing Team

Artificial intelligence (AI) has fundamentally transformed the advertising landscape, enabling brands to reach audiences with unparalleled precision, efficiency, and creativity. From predicting consumer behavior to automating ad buying and creating personalized experiences, AI applications are reshaping the industry. Here, we’ll delve into the top types of AI applications in...

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