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E-E-A-T Guide for Marketers: Enhancing Experience, Expertise, Authority & Trust

June 3, 2025 / by Dave Burnett

Introduction Google’s concept of E-E-A-T – which stands for Experience, Expertise, Authoritativeness, and Trustworthiness – is a critical framework in the Search Quality Evaluator Guidelines. It defines the qualities of high-value content and websites that Google’s human quality raters look for. In late 2022, Google even added an extra...

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