LinkedIn was once viewed mainly as a place to publish a résumé, search for jobs, or contact potential employees. Recruitment remains an important part of the platform, but LinkedIn now supports a much wider range of business activities. Companies use it to demonstrate expertise, develop professional relationships, attract leads,...
Do You Fit The Bill? The sophisticated marketer is someone who takes marketing techniques, both old and new, and executes them in an overall integrated marketing strategy. You’re grounded in timeless, Mad Men-era tactics, but know how to combine them with new, modern technology. Now, more than ever, professionals...
