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Backlinks for Marketers: The Ultimate White-Hat vs Black-Hat Guide (2025 Edition)

June 9, 2025 / by Marketing Team

Backlinks remain essential in SEO – they’re like “votes” from other sites that signal your content’s credibility to search engines. In fact, Google itself has confirmed that content and backlinks are among its top ranking factors. Studies show 95% of pages have zero backlinks, which is why link-building is often...

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