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Illustration of a white fedora and a black fedora representing white-hat and black-hat backlink strategies against a soft beige background with faint SEO icons.

Backlinks for Marketers: The Ultimate White-Hat vs Black-Hat Guide (2025 Edition)

June 9, 2025 / by Marketing Team

Backlinks remain essential in SEO – they’re like “votes” from other sites that signal your content’s credibility to search engines. In fact, Google itself has confirmed that content and backlinks are among its top ranking factors. Studies show 95% of pages have zero backlinks, which is why link-building is often...

Link Building Strategies: Mastering Outreach for SEO Success

February 26, 2024 / by Marketing Team

Link building is a cornerstone of search engine optimization (SEO). It is the process of acquiring hyperlinks from other websites to your own—a vital method of navigating the web. Search engines use these links to crawl the web, and links between individual pages on your site ensure that search...

How to Create YouTube Backlinks for Improved SEO: The Ultimate Guide

February 7, 2024 / by Marketing Team

With more than 2 billion logged-in monthly users, YouTube has evolved into a platform of unmatched influence and scope. It’s a digital space where people not only entertain and educate themselves but also a critical zone of engagement for content creators, marketers, and brands looking to grow their reach....