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Infographic illustrating Cost Per Lead (CPL) concepts, benchmarks, and optimization strategies to maximize lead-generation efficiency

Cost Per Lead (CPL): Maximizing Lead Generation Efficiency

May 6, 2025 / by Marketing Team

Introduction: Every marketer wants more leads, but equally important is understanding what you’re paying to get those leads. Cost Per Lead (CPL) is a critical metric that quantifies how cost-effective your marketing campaigns are at generating new prospects. In simple terms, it’s the amount of money you spend to...

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