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Infographic comparing Google Ads Broad Match, Phrase Match, and Exact Match keyword examples

Google Ads Keyword Match Types in 2025: Broad, Phrase, and Exact – An Analysis

June 5, 2025 / by Marketing Team

Introduction Selecting the right keyword match types is crucial for Google Search Ads success. In 2025, Google offers three primary match types – Broad Match, Phrase Match, and Exact Match – each balancing reach versus relevance. Recent years have seen Google dramatically redefine and favor broader match types, leveraging AI to interpret user...

Infographic illustrating Click-Through Rate (CTR) definition, formula, industry benchmarks, and strategies to boost CTR

Click-Through Rate (CTR): How to Improve Engagement and Make Every Impression Count

May 10, 2025 / by Marketing Team

Introduction: In digital marketing, Click-Through Rate (CTR) is a make-or-break metric that gauges the effectiveness of your content and ads. Whenever you serve an impression – be it an ad, an email, or a search result – CTR tells you what percentage of people clicked through to learn more....

PPC vs. SEM: Key Differences and How to Leverage Both for Your Marketing Strategy

June 27, 2024 / by Jana Legaspi

In the digital marketing realm, two acronyms frequently come up: PPC and SEM. Understanding these terms and their distinctions is crucial for any marketer aiming to optimize their online presence and ROI. In this article, we’ll delve into what PPC and SEM are, highlight their key differences, and explore...