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What Is Social Currency?

January 31, 2025 / by Jana Legaspi

In digital marketing, social currency has become increasingly pertinent. But what exactly does this term mean, and why is it crucial for both individuals and brands in the digital age? This article explores the intricacies of this concept, its components, and how it can enhance personal and business relationships,...

How to Create a Successful Influencer Marketing Strategy

October 6, 2024 / by Dave Burnett

Influencer marketing has become an essential part of many brands’ digital marketing strategies. However, developing a well-rounded influencer marketing strategy requires more than just partnering with popular influencers. To achieve success, you need to define clear goals, identify the right influencers, craft authentic campaigns, and measure your results effectively....

What Is Influencer Marketing? A Guide for 2024

October 3, 2024 / by Marketing Team

Influencer marketing has become a billion dollar industry over the past couple of years. Thanks to social media platforms like Instagram and Tiktok, it has emerged as a powerhouse strategy for brands looking to connect with their target audience authentically. This comprehensive guide explores everything you need to know...

25 Essential Social Media Trends for 2024: Maximizing Engagement & Growth Strategies

March 5, 2024 / by Marketing Team

With the digital world constantly evolving, especially in the realm of social media, staying informed about the latest trends is crucial for anyone looking to maximize engagement and grow their online presence. The year 2024 is poised to see an array of new developments and continuations of existing trends...