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Infographic illustrating Click-Through Rate (CTR) definition, formula, industry benchmarks, and strategies to boost CTR

Click-Through Rate (CTR): How to Improve Engagement and Make Every Impression Count

May 10, 2025 / by Marketing Team

Introduction: In digital marketing, Click-Through Rate (CTR) is a make-or-break metric that gauges the effectiveness of your content and ads. Whenever you serve an impression – be it an ad, an email, or a search result – CTR tells you what percentage of people clicked through to learn more....

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