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Lookalike Audiences: A Comprehensive Guide for Marketers

June 5, 2025 / by Marketing Team

What Are Lookalike Audiences and Why Are They Important? Lookalike audiences are groups of people who share characteristics with an existing audience (your “seed” audience). In essence, they let you reach new prospects who “look like” your best customers or website visitors. The ad platform analyzes data from your...

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