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Boost local search rankings by optimizing your Google Business Profile, ensuring NAP consistency, and using local PPC ads.

How to Expand Your Local Search Footprint

August 8, 2025 / by Dave Burnett

How to Expand Your Local Search Footprint By Dave Burnett, Founder of AOKMarketing.com, PromotionalProducts.com; co‑founder of Achievers.com (acquired for $110 million in 2015). Last updated August 8, 2025. Quick Recap Claim and verify your Google Business Profile. Ensure consistency of your Name, Address, Phone across all directories. Add photos and complete every...

Local SEO for Small Businesses: A Complete Guide to Getting Found Online

March 19, 2025 / by Jana Legaspi

If you run a small business, getting found by local customers online is everything. Whether you’re a bakery, law firm, salon, or digital marketing agency, local visibility equals foot traffic, leads, and sales. That’s where local SEO comes in. In 2025, local search is more important than ever. According...

A Retailer’s Guide to Google Maps Product Search

December 1, 2024 / by Khalid Essam

Google Maps is no longer just a navigation tool; it’s rapidly evolving into a robust platform for local business discovery. The latest addition to its arsenal is Product Search, a feature designed to help users locate specific products in nearby stores. This innovation is a game-changer for retailers, offering...

Google Discontinues Business Profile Websites: What You Need to Know

March 20, 2024 / by Marketing Team

In the ever-evolving digital landscape, it’s not uncommon for technology giants like Google to introduce new features or retire old ones. The discontinuation of Google’s Business Profile websites is a significant change that impacts numerous businesses relying on this service for their online presence. In this comprehensive guide, we’ll...