What is the future of Google Ads? According to Google, it looks bright. In a recent presentation, the company announced that it expects advertising growth to continue outpacing overall internet usage growth. That’s great news for business owners looking to reach new customers online. So what does this mean...
Google Marketing Live is a yearly event where the tech giant discusses its latest marketing products and strategies. They’ve hosted Google Marketing Live before to introduce new technologies and share knowledge with other industry experts. This year’s keynote was no different, with executives revealing new tools and features to...
Google Ads is a robust tool businesses can use to win the battle for customer loyalty. With Google Ads, businesses can reach their target audience with laser-focused precision and create a substantial brand identity that relates to their target audience. Additionally, Google Ads can help businesses drive traffic to...
Book Local Jobs And Grow Your Business Are Google Local Services Ads new to you? Launched in 2017 in the US, and late 2018 in Canada, the ad platform is completely separate from the Google Ads (formerly Google AdWords) platform complete with it’s own set of bidding, targeting and...
WOULD YOU LIKE TO SAVE 50%? Last week I had a revelation. When looking at cost per conversion for one of our clients, Microsoft Ads (formerly Bing Ads) was WAY cheaper than Google Ads (formerly Google AdWords). They were getting a 50% cost savings per conversion, yet they only...