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Maximize your pay per click advertising results on Google Ads by mastering keyword strategies. Learn about match types, keyword research.

PPC Advertising: Winning Clicks and Conversions

January 4, 2024 / by Jana Legaspi

Acquiring attention in the ever-changing digital landscape is an ongoing challenge. In order to command attention and cut through the clutter, Pay-Per-Click (PPC) advertising steps in as the lion’s roar. It is the energy source behind focused advertising, raising your company’s profile and drawing in the right clients like...

Get a Jumpstart on Targeting Content in Google Ads: A Comprehensive Guide

October 17, 2023 / by Jana Legaspi

Beginning in March 2023, Google Ads is streamlining how advertisers reach their target audience by consolidating all content targeting into a single “Content” page. This will make managing your campaign objectives simpler and more efficient than ever before as you can easily adjust your messaging to capture the attention...

5 Goals For Every AdWords Campaign

January 20, 2023 / by Jana Legaspi

Google Ads is a robust tool to help you reach your target audience and achieve your marketing goals.  However, before you launch a campaign, it’s important to set some clear goals.  What do you want to achieve with your campaign? Do you want to generate leads, drive traffic to...

How to Upload Your Email List to Google and Target Them With Adwords Customer Match

January 6, 2023 / by Dave Burnett

As a business owner, one of your most valuable marketing tools is your email list. And as a savvy marketer, you know that using Google Adwords Customer Match can help you target your customers with laser precision. But what if you’re not sure how to upload your email list...

Google Ads: Driving Loyalty with Web to App Connect

December 30, 2022 / by Rehj

In today’s digital age, providing customers with a seamless web-to-app experience is more important than ever. Using Web to App Connect, you can quickly identify which deep links to implement based on revenue impact and track where your customers are converting. With this valuable insight, you can create a...