To gain insight into how Millennials (18-33 years of age) view brands and their thoughts on brand loyalty, Adroit Digital conducted a study to ask Millennials how they think about brands compared to how their parents think about them, and how brands can gain their future loyalty. Some key...
It’s difficult to be a parent in the digital age. Your kids probably know more about the Internet than you do (you can undo sent emails now?), and they’re using gadgets and apps you’ve never heard of (what’s a Whisper?). There’s simply no way to keep kids off the...
