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Line chart showing how the number of comments on YouTube videos drops from about 5,000 at rank 1 to around 2,000–3,000 by rank 20.

Video SEO on YouTube: The Comprehensive 2025 Guide

June 1, 2025 / by Dave Burnett

Overview: Video SEO vs. Traditional SEO Video SEO focuses on optimizing video content so it ranks well in search engines and on video platforms. This differs from traditional SEO, which is centered on text-based content (web pages, blogs). In traditional SEO, algorithms emphasize factors like keywords in text, backlinks,...

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Infographic showing a three-step digital ad creation funnel: Step 1, Step 2, Step 3. Platform logos (Facebook, Google, YouTube, Instagram, TikTok, LinkedIn) feed into the funnel. A central CTA card (image + “CTA” button) leads to a rising bar chart, illustrating how ads convert. Background is a soft beige with bold orange header reading “DIGITAL AD GUIDE.”

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Infographic comparing Google Ads Broad Match, Phrase Match, and Exact Match keyword examples

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Lookalike Audiences: A Comprehensive Guide for Marketers

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Crafting a Comprehensive AI-Powered Marketing Strategy: A How-To Guide for Marketers

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