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Struggling with click-to-call ad performance? Discover whether forms or calls are best for lead conversion and learn how to capture leads.

Forms vs. Calls: Which Converts Better?

May 28, 2025 / by Dave Burnett

Imagine this: You’re running a sponsored ad campaign. Clicks are rolling in. You check the numbers—impressions, CTRs, everything looks great. But your phone? Barely ringing. Or maybe it rings too often, but your team can’t keep up, and leads go cold before anyone can respond. Now imagine if, instead...

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