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Why Google Ads Support Quality Has Declined: Comprehensive Insight from the Source

April 2, 2024 / by Marketing Team

The evolution of Google Ads (formerly known as Google AdWords) over the past two decades has been nothing short of remarkable. From a simple text-based advertising system to a multifaceted digital marketing platform, Google Ads has become a critical tool for businesses seeking online visibility. However, alongside its growth...

Quality and Originality: Ensuring Successful Content Creation

February 20, 2024 / by Jana Legaspi

In the digital era, where content engulfs every nook and cranny of the internet, quality and originality are what sets one apart from the rest.  Consequently, quality content can attract audiences as well as enhance brand reputation and power. On the contrary, originality is a light that ignites curiosity...

2024 Guide: Essential Customer Retention Metrics – Improve Loyalty & Drive Growth

February 3, 2024 / by Marketing Team

In today’s highly competitive marketplace, acquiring new customers is often seen as a significant achievement for businesses. However, the true victory lies not just in attracting customers but in retaining them over the long haul. As we approach 2024, focusing on the right customer retention metrics is an imperative...