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A Beginner’s Guide to Facebook Advertising

September 12, 2016 / by Dave Burnett

Facebook, undeniably the number one social networking channel on the internet today, offers some really powerful and innovative ways to show ads to your target audience. Facebook advertising has grown by leaps and bounds over the years and millions of companies are using this platform today. Through these ads,...

FB Marketing Tips for Brands

May 9, 2016 / by Dave Burnett

Facebook was one of the first social networks to become a hit with businesses. Today, over 42% of marketers deem it critical or important to their business. After all, it has helped 77% B2Cs and 43% B2Bs acquire customers easily. Facebook is also the top choice of social network users...

Social Media Management – 10 Reasons Why You Should Outsource It

March 7, 2016 / by Dave Burnett

Having a strong and consistent social media presence is vital for online marketers in both the present and future. In fact, the share of marketing budgets spent on social media will double from 11% in 2015 to 24% by 2020 according to the CaMO Survey. However, with so many...

Google Ad Specifications – Plus Facebook, LinkedIn and more

January 13, 2016 / by Dave Burnett

Online advertising is a crucial part of branding strategies. Social media platforms have made it possible for businesses to reach millions of potential customers with a few clicks and minimal hassle. Major advertising campaigns can be easily set up on these platforms but before your business can automate the...

Facebook Advertising Tips

December 30, 2015 / by Dave Burnett

Welcome to the new digital world where things work differently. Having trouble figuring it out? You’re not alone. The truth is that people are changing and so are their needs. Today, a huge number of people prefer to shop online which is why marketers have to be wise in where...