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Digital marketing professional wearing an Apple Vision Pro mixed‐reality headset at a modern desk, surrounded by Meta Quest 3 and HTC Vive Flow headsets, with holographic AR shopping visuals and smart‐glasses design sketches against a deep blue backdrop.

Augmented Reality (AR) and Virtual Reality (VR) in Digital Marketing

June 2, 2025 / by Marketing Team

Global Overview: Immersive Tech Transforming Marketing Augmented reality (AR) and virtual reality (VR) have rapidly evolved from novelties into powerful marketing tools worldwide. Businesses across industries are embracing these technologies to create immersive, interactive brand experiences that captivate consumers. The global AR market alone is projected to exceed $100...

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