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Infographic comparing Google Ads Broad Match, Phrase Match, and Exact Match keyword examples

Google Ads Keyword Match Types in 2025: Broad, Phrase, and Exact – An Analysis

June 5, 2025 / by Marketing Team

Introduction Selecting the right keyword match types is crucial for Google Search Ads success. In 2025, Google offers three primary match types – Broad Match, Phrase Match, and Exact Match – each balancing reach versus relevance. Recent years have seen Google dramatically redefine and favor broader match types, leveraging AI to interpret user...

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