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The Advantages of Working with Macro-Influencers

October 11, 2024 / by Jana Legaspi

In influencer marketing, macro-influencers stand out as a vital bridge between niche content creators and celebrity-level mega-influencers. With follower counts ranging between 100,000 and 1 million, macro-influencers bring a unique combination of reach, engagement, and expertise to the table. Unlike mega-influencers who often build massive followings through broad appeal,...

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