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Illustration showing a computer monitor with a top-ranked search result. Surrounding it are social media icons—a thumbs-up, a “10k followers” badge, and a heart—connected by colorful arrows to the search listing, symbolizing how social engagement relates to SEO.

How Social Media Indirectly Benefits SEO

June 7, 2025 / by Marketing Team

What Are “Social Signals” in SEO? Social signals refer to engagement metrics from social media platforms – for example, the number of followers a profile has, as well as how much engagement (likes, shares, comments, retweets, etc.) content receives on social networks. These metrics indicate content popularity on social...

Visual Storytelling: 5 Strategies for Enhancing Content Engagement

February 25, 2024 / by Jana Legaspi

Imagine a vast digital platform where attention is the currency and content creators are its navigators, seeking to dig through the noise in search of hidden treasures of engagement. Amidst oceans of text that users constantly scroll past, images stand as vibrant oases beckoning with a promise of captivating...

SEO Campaign Tracking: Best Google Analytics 4 Reports

January 18, 2024 / by Marketing Team

Search Engine Optimization (SEO) is an essential strategy for digital marketers, content creators, and website owners who wish to increase traffic to their sites and rank higher on search engine results pages (SERPs). Tracking the performance of SEO campaigns is crucial to understanding their effectiveness and making data-driven decisions....