Each and every day, the effectiveness of email marketing is being compared to the effectiveness of social media. Wouldn’t it be the most effective if you combine both strategies, instead of comparing one to the other? To compare or to combine, that is the question. In this infographic, you...
The mobile web is booming! Don’t believe it? Here are just a few of the more impressive stats: 56 percent of people own a smartphone. And 50 percent of all cell phone users say it’s their primary way to access the internet. 10 percent of all web traffic was...
Email Deliverability 101 Are you following best practices? The average open rate is less than 20% and dropping, put another way less than 1 in 5 people you send an email to actually open it. Email is great, allowing you to be both personal and targeted if the information...
Mobile Commerce Continues to Grow An amazing 1 in 10 ecommerce dollars are spent using a smartphone or tablet, and it is outpacing traditional ecommerce growth by 200%. But email marketing isn’t dead! Just a few years ago retailers thought email marketing was a gonner, but for every $1...