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Email Marketing: A Beginner’s Guide to Boosting Engagement

February 22, 2024 / by Marketing Team

Email marketing is one of the most effective tools for connecting with your audience and driving sales. It’s a direct line of communication to potential and existing customers, and when executed correctly, it boasts an excellent return on investment (ROI). If you’re new to this marketing strategy, mastering the...

Discover expert strategies for crafting compelling email subject lines that boost open rates and engagement. Master clarity and relevance.

The Ultimate Guide to Crafting Captivating Email Subject Lines

December 13, 2023 / by Dave Burnett

In the digital age, where inboxes are crowded and attention spans are short, the importance of crafting an irresistible email subject line cannot be overstated. It’s the first impression you make on your recipients and the single line of text that determines whether your carefully curated email gets opened...

Email Marketing: Why You Need It and How to Do It Right

January 13, 2023 / by Khalid Essam

In the modern business world, email marketing is an essential tool for promoting your products or services and growing your customer base.  But with so many businesses using email marketing, how can you ensure that your campaigns stand out in a crowded inbox? The answer lies in understanding what...

Google Ads: Driving Loyalty with Web to App Connect

December 30, 2022 / by Rehj

In today’s digital age, providing customers with a seamless web-to-app experience is more important than ever. Using Web to App Connect, you can quickly identify which deep links to implement based on revenue impact and track where your customers are converting. With this valuable insight, you can create a...

Email Marketing: How to Improve Your CTR

January 23, 2017 / by Dave Burnett

What better way to view your target audience engagement than one of the most crucial email marketing metrics, email click-through rate (CTR)? Here’s one way of looking at it: if the email open rate indicates how many people might give attention to your message, the email CTR shows how...