In today’s digital age, providing customers with a seamless web-to-app experience is more important than ever. Using Web to App Connect, you can quickly identify which deep links to implement based on revenue impact and track where your customers are converting. With this valuable insight, you can create a...
What better way to view your target audience engagement than one of the most crucial email marketing metrics, email click-through rate (CTR)? Here’s one way of looking at it: if the email open rate indicates how many people might give attention to your message, the email CTR shows how...
Times have changed – gone are the days of having people going from door to door passing along messages. Letters are almost non-existent, unless it’s to do with official office communication. Messages today have been replaced by likes, status updates and tweets. However, emails haven’t exactly gone out of...
Email marketing is often thought to be obsolete or even dead in today’s marketing world, especially now that social media and its likes have taken precedence. If you too belong to the masses who think email marketing is dead, think again. Many statistics and studies have shown that email...
Signs that Email Marketing is the Best As with many digital tactics, there’s always someone proclaiming the imminent death of email marketing. It’s “”Killers”” are said to include social media, instant messaging, mobile apps, and spam. However, it’s still here, it’s growing and the following data can prove...