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How to Steal Your Competition’s Best PPC Keywords

June 4, 2020 / by Dave Burnett

Is there anything more frustrating then wasting money by showing your ads to the wrong audience, and having them click on them? Choosing the best PPC keywords will help you reach the right audience who has the exact level of intent you need to help drive conversions. This sounds...

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OCC – The Elusive One Cent Click

May 14, 2020 / by Dave Burnett

A one cent click?  Is that possible?  We hear complaints on a daily basis how much the cost of digital advertising has gone up.  Remember when you could be profitable in your niche simply by putting some keywords into Google Ads and making a boatload of cash?  Those good...

Beginners Guide To PPC (Pay Per Click)

March 13, 2017 / by Dave Burnett

PPC (pay-per-click) has been all the rage in the digital marketing world over the last few years and with good reason: you are able to better drive traffic, conversions and sales. In contrast to, say, SEO (search engine optimization), PPC marketing is a great way to zero-in on your ideal...

Designing Effective PPC Campaigns – 10 Rules to Remember

April 15, 2016 / by Khalid Essam

Pay-per-click (PPC), or paid search advertising, is a form of online advertising that was developed to cater to today’s marketing and business landscape. Allowing businesses to feature their ads prominently on search engine results pages (SERPs), websites or content sites, it delivers an immediate return on your investment as...