As a business owner, search engine optimization is key to seeing your website by potential customers. But what is SEO, and why is it so important? The quality of leads you generate through SEO can make or break your business. High-quality leads are interested in what you offer and...
SEO for Ecommerce: Boost Your Online Store Traffic You’ve worked hard to create a fantastic e-commerce store, but you’re not getting the traffic you need to make sales. It’s incredibly frustrating when you put so much effort into building a website, and no one ever sees it. You may...
In my last column, I wrote about the retail apocalypse gripping the U.S., one that I predict will soon be bearing down on Canada. Whether that happens in the next year, two or five, remains to be seen. But the most relevant statistical data, retail projections and anecdotal observations—only...
(9 minute read) As of today, more than 1 MILLION businesses are using Google AdWords. But let’s be fully honest – how many of those businesses are actually using AdWords to its full potential? Unfortunately, your average business is probably doing one of the following on their AdWords...
Building a Winning E-commerce Strategy for Small Businesses Ecommerce isn’t going away, so why are our small businesses so dreadfully slow to adopt it? As a kid growing up in Canada, I spent a lot of time at the shopping mall. Millions of us still do. Indeed, bricks-and-mortar retail...
