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What Is Bounce Rate and How You Can Improve It?

March 2, 2016 / by Dave Burnett

The bounce rate o shows the total number of people that left your website (across all the web pages). It is a metric which indicates the percentage of people who visit your site, but then immediately exit it without clicking anywhere else or visiting another page. However, what it...

Paid, Owned or Earned. How Do You Drive Traffic?

December 16, 2013 / by Marketing Team

Paid, Owned and Earned The goal of any online presence should be to engage customers, drive traffic and ultimately generate sales.  One of the key concepts to keep in mind is whether the media you’re working on is Paid, Owned or Earned. Lets start off with some basic definitions:...