What is SEO & why is it Important? SEO (search engine optimization) is one of the most essential facets of online marketing. It refers to the techniques used to improve a website’s ranking in search engine results pages (SERPs). A higher ranking means more people will see your site...
Let’s start at the beginning. What is a ‘URL’? The term URL is an acronym for “uniform resource locator”, which is what’s entered in the address bar of your internet browser to navigate to a particulate website. We should see URLs in terms of how they point to the...
