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Image: Earned Authority for AI PR, Co-Citations & GEO Strategy (2026)

Earned Authority for AI: PR, Co-Citations and GEO Strategy (2026)

January 20, 2026 / by Dave Burnett

A marketer clicks a highlighted brand name inside an AI answer… and a right‑side panel opens. It looks a lot like a Knowledge Panel. But it’s inside ChatGPT. And the weird part? The “story” in that panel isn’t pulled from the brand’s homepage. It’s stitched together from third‑party sources...

Illustration of a white fedora and a black fedora representing white-hat and black-hat backlink strategies against a soft beige background with faint SEO icons.

Backlinks for Marketers: The Ultimate White-Hat vs Black-Hat Guide (2025 Edition)

June 9, 2025 / by Marketing Team

Backlinks remain essential in SEO – they’re like “votes” from other sites that signal your content’s credibility to search engines. In fact, Google itself has confirmed that content and backlinks are among its top ranking factors. Studies show 95% of pages have zero backlinks, which is why link-building is often...

SEO: The Ultimate Guide to Understanding and Increasing Referring Domains

February 23, 2024 / by Marketing Team

In the ever-evolving world of SEO, website owners and digital marketers are always on the lookout for strategies to enhance their online presence and improve their rankings on search engine results pages (SERPs). One crucial aspect that often comes into play is the concept of referring domains. In this...