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3 Steps to Make Your Ads Budget Work Better By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 3, 2025 Key Takeaways Always Be Testing (ABT): Continually test ads, even during busy seasons, to gather actionable data. Apply the 70/20/10 Rule: Allocate 70% to proven campaigns,...
What Are “Social Signals” in SEO? Social signals refer to engagement metrics from social media platforms – for example, the number of followers a profile has, as well as how much engagement (likes, shares, comments, retweets, etc.) content receives on social networks. These metrics indicate content popularity on social...
In today’s fast-paced digital landscape, artificial intelligence (AI) has become a game-changer in marketing. Marketers can leverage AI to gain deep consumer insights, streamline campaigns, personalize customer experiences, and optimize performance across all channels. This guide provides a step-by-step approach to building a comprehensive marketing strategy infused with AI....
Introduction Google’s concept of E-E-A-T – which stands for Experience, Expertise, Authoritativeness, and Trustworthiness – is a critical framework in the Search Quality Evaluator Guidelines. It defines the qualities of high-value content and websites that Google’s human quality raters look for. In late 2022, Google even added an extra...
One of the top questions I get when discussing SEO and paid media is: How do regulations impact digital marketing in industries like finance and healthcare? If you’ve ever run a campaign in either space, you already know:You can’t just say whatever you want. Strict rules and legal boundaries...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000