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Illustration showing a computer monitor with a top-ranked search result. Surrounding it are social media icons—a thumbs-up, a “10k followers” badge, and a heart—connected by colorful arrows to the search listing, symbolizing how social engagement relates to SEO.

How Social Media Indirectly Benefits SEO

June 7, 2025 / by Marketing Team

What Are “Social Signals” in SEO? Social signals refer to engagement metrics from social media platforms – for example, the number of followers a profile has, as well as how much engagement (likes, shares, comments, retweets, etc.) content receives on social networks. These metrics indicate content popularity on social...

Screenshot of an AI-powered Google Ads dashboard displaying campaign performance metrics—including clicks, conversion rate, and cost—alongside an “Ask AI” chat window revealing trending campaign insights for Acme Law and Acme Dental.

Crafting a Comprehensive AI-Powered Marketing Strategy: A How-To Guide for Marketers

June 4, 2025 / by Marketing Team

In today’s fast-paced digital landscape, artificial intelligence (AI) has become a game-changer in marketing. Marketers can leverage AI to gain deep consumer insights, streamline campaigns, personalize customer experiences, and optimize performance across all channels. This guide provides a step-by-step approach to building a comprehensive marketing strategy infused with AI....

Flat-style infographic showing the four pillars of E-E-A-T—Experience (user silhouette with checkmark), Expertise (profile with lightbulb), Authoritativeness (classical column), and Trustworthiness (shield with checkmark)—with purple and blue icons on an off-white background.

E-E-A-T Guide for Marketers: Enhancing Experience, Expertise, Authority & Trust

June 3, 2025 / by Dave Burnett

Introduction Google’s concept of E-E-A-T – which stands for Experience, Expertise, Authoritativeness, and Trustworthiness – is a critical framework in the Search Quality Evaluator Guidelines. It defines the qualities of high-value content and websites that Google’s human quality raters look for.  In late 2022, Google even added an extra...

Marketing in regulated industries like finance and healthcare requires more than creativity — it demands compliance. Here’s how to win trust.

Digital Marketing: How Regulations Shape Strategy

June 2, 2025 / by Dave Burnett

One of the top questions I get when discussing SEO and paid media is: How do regulations impact digital marketing in industries like finance and healthcare? If you’ve ever run a campaign in either space, you already know:You can’t just say whatever you want. Strict rules and legal boundaries...

Wondering how SEO really works and when you'll see results? Learn the difference between on-page and off-page SEO, what Google looks for.

How SEO Really Works (and How Long It Takes to Show Results)

May 31, 2025 / by Dave Burnett

You’re doing SEO… but is it even working?If you’ve ever wondered whether all that keyword optimizing and backlink building is worth it, this is for you. If you’re anything like me, you’ve probably asked this at least once: “I’m doing SEO, but when will I actually see results?” It’s...