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Stop wasting ad spend. Discover how combining organic and paid social media strategies boosts ROI, builds trust, and accelerates growth.

Organic vs. Paid Social Strategies: How to Maximize ROI

June 14, 2025 / by Dave Burnett

By Dave Burnett, Online Marketing Expert at AOK Marketing Last updated: June 14, 2025 What is the main point of this article? TL;DR: A combined organic and paid social media strategy delivers both immediate reach and long-term brand loyalty. Organic social builds trust and authority over time. Paid...

SEO vs. PPC—which digital marketing strategy delivers better results? Explore the pros, cons, and ROI of both approaches.

SEO vs. PPC: Which Digital Marketing Strategy Drives Better Results?

February 28, 2025 / by Marketing Team

Businesses often face a critical decision when it comes to digital marketing: Should they invest in SEO (search engine optimization) or PPC (pay-per-click advertising)? Both strategies aim to increase visibility, drive traffic, and generate leads, but they function in very different ways. SEO is a long-term strategy that builds...

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