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Infographic illustrating Cost Per Lead (CPL) concepts, benchmarks, and optimization strategies to maximize lead-generation efficiency

Cost Per Lead (CPL): Maximizing Lead Generation Efficiency

May 6, 2025 / by Marketing Team

Introduction: Every marketer wants more leads, but equally important is understanding what you’re paying to get those leads. Cost Per Lead (CPL) is a critical metric that quantifies how cost-effective your marketing campaigns are at generating new prospects. In simple terms, it’s the amount of money you spend to...

an illustrative infographic for Cost Per Acquisition (CPA): Optimizing the Cost of Gaining New Customers.

Cost Per Acquisition (CPA): Optimizing the Cost of Gaining New Customers

May 5, 2025 / by Marketing Team

Introduction: After generating leads (often measured by CPL, as we discussed in the previous article), the next crucial step is turning those leads into customers. Cost Per Acquisition (CPA), also known as Cost Per Customer Acquisition or Customer Acquisition Cost (CAC), measures the cost to acquire a paying customer....