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Heatmap overlay on a Microsoft Clarity landing page showing click distribution with red hotspots on navigation, call-to-action buttons, and consent banner.

Boost Conversions: The Ultimate Marketer’s Guide to Website Heatmaps, Session Recordings & Clickstream Analysis (2025)

June 12, 2025 / by Dave Burnett

Introduction In the world of digital marketing, understanding user behavior is key to optimizing engagement and conversion. Traditional analytics (like page views and bounce rates) only tell part of the story. Modern marketers are increasingly turning to website heatmaps, session recordings, and clickstream analysis to gain deeper insights into...

SEO Campaign Tracking: Best Google Analytics 4 Reports

January 18, 2024 / by Marketing Team

Search Engine Optimization (SEO) is an essential strategy for digital marketers, content creators, and website owners who wish to increase traffic to their sites and rank higher on search engine results pages (SERPs). Tracking the performance of SEO campaigns is crucial to understanding their effectiveness and making data-driven decisions....

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