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Measuring PPC Success: The Metrics That Count

June 29, 2024 / by Khalid Essam

Pay-Per-Click (PPC) advertising remains a crucial tool for businesses looking to drive targeted traffic and conversions. However, with the vast amount of data available, it can be challenging to determine which metrics truly matter when measuring the success of your PPC campaigns. This article will delve into the key...

Google Updates Special Announcement Structured Data Guidelines for Better SEO

February 27, 2024 / by Marketing Team

In the ever-evolving world of Search Engine Optimization (SEO), staying up to date with the latest guidelines and best practices is essential for anyone with an online presence. Google, the leading search engine, periodically updates its algorithms and guidelines to provide better search results for users. One such update...